OxyShred Fat Burner
Branding | Art Direction | 3D and Packaging | Environmental Design
Challenge
EHPlabs, Australia's leading health supplement company, needed a brand refresh for their flagship product - OxyShred Fat Burner. The goal was to transform OxyShred into a globally recognised fitness supplement with a powerful shelf presence.
Solution
I designed a customised font with a focus on compact but precise, sharp angles to convey energy and speed to the consumer. The flavour icons on the packaging were colour graded to maintain a cohesive aesthetic across the OxyShred product range. The forward lean and red anchor unifies the logo to deliver a sense of strength and fast acting results. The branding refresh was printed on large scale prints including out of home billboards and fitness booths.
Industry Accolades
As the face of EHPlabs product line, I spearheaded the art direction and packaging of OxyShred. The visual framework drove the product’s commercial success, directly contributing to its recognition in the supplement industry.
Outcome
The OxyShred packaging line with refreshed branding is now globally available in retail stores and on digital sites. The modernised packaging drove EHPlabs revenue growth as it solidified its shelf presence as the most sought after thermogenic fat burner.
Following the commercial success of OxyShred, EHPlabs released the Hardcore product range to target an advanced athletic demographic.
