National Teams
Branding | Environmental Design
Celebrate History
To honour iconic CommBank Matildas milestones and drive ticket sales, I crafted a historical piece for socials with a focus on lighting, shadows and high intensity backgrounds. Through these visually dramatic techniques, it magnifies and collectively frames the occasion in a cinematic direction.
Clare Polkinghorne
For Polkinghorne’s legacy, I developed monumental designs grounded in themes of national pride. The striking images were meticulously mapped to the tunnel’s architecture, prioritising camera exposure during live broadcast. In doing so it captured the weight of the occasion for a prolific player.
Branding | Art Direction | Environmental Design
The men’s FIFA World Cup branding project successfully transforms internal functional spaces into immersive, collaborative space for the CommBank Socceroos. The request by the coaching staff and head coach was a team first approach. By systematically blending large scale graphics and national identity, it develops camaraderie and synergy. The continuous application of team imagery and national colours creates a sanctuary, that facilitates performance and team culture.
