Australian Championship
Branding | Motion Design | Environmental Design
The Australian Championship identity system was developed by Hulsbosch. I amplified a modular visual identity system for the tournament which was built to scale across multi-platform campaign touchpoints including digital, social, motion, and event communications. This includes balancing high-energy sports aesthetics with structured design principles catered for fast-paced production environments.
Matchday Graphics
To shift from standard modular templates, I tailored bespoke Matchday graphics with specific cultural and geographical landmarks of the competing clubs' hometown. They serve as a bridge between a professional league’s high level brand identity and the deeply personal, local passion of the fans.
